Collect Customer Feedback Across Every Channel — At the Exact Right Moment
Feebak Surveys is the omnichannel Voice of Customer platform built natively for Genesys Cloud. Deploy personalized, intelligent surveys triggered by real interaction events — post-call, after chat, on ticket closure, or via any custom workflow — without writing a single line of code.
68% - Avg. survey completion rate increase
10+ Supported channels
45+ Languages supported
60mints - Typical time-to-launch
Trusted by 150+ Companies
Why it matters
Your Customers Are Telling You Something. You're Only Hearing 10% of It.
Traditional survey tools send generic email blasts hours after an interaction happens. By then, the customer has moved on. Emotion fades. Context is lost. Response rates plummet. The result? Leadership makes CX decisions based on feedback from a vocal minority — not the majority of customers who experienced something worth hearing.
Why it matters
Your Customers Are Telling You Something. You're Only Hearing 10% of It.
Traditional survey tools send generic email blasts hours after an interaction happens. By then, the customer has moved on. Emotion fades. Context is lost. Response rates plummet. The result? Leadership makes CX decisions based on feedback from a vocal minority — not the majority of customers who experienced something worth hearing.
Why it matters
Your Customers Are Telling You Something. You're Only Hearing 10% of It.
Traditional survey tools send generic email blasts hours after an interaction happens. By then, the customer has moved on. Emotion fades. Context is lost. Response rates plummet. The result? Leadership makes CX decisions based on feedback from a vocal minority — not the majority of customers who experienced something worth hearing.
Disconnected Channels
Surveys sent through a separate tool have no knowledge of what actually happened during the interaction — no context, no personalization, no relevance.
Disconnected Channels
Surveys sent through a separate tool have no knowledge of what actually happened during the interaction — no context, no personalization, no relevance.
Disconnected Channels
Surveys sent through a separate tool have no knowledge of what actually happened during the interaction — no context, no personalization, no relevance.
Wrong Timing
A survey sent 24 hours after a frustrating call doesn't capture real emotion. Moment-of-truth feedback requires moment-of-truth delivery.
Wrong Timing
A survey sent 24 hours after a frustrating call doesn't capture real emotion. Moment-of-truth feedback requires moment-of-truth delivery.
Wrong Timing
Actionable suggestions from your data, without digging into spreadsheets .
Survey Fatigue
Blasting every customer after every interaction destroys response rates and brand perception. Intelligent frequency management is non-negotiable.
Survey Fatigue
Blasting every customer after every interaction destroys response rates and brand perception. Intelligent frequency management is non-negotiable.
Survey Fatigue
Actionable suggestions from your data, without digging into spreadsheets .
Channels
Deploy Surveys Through the Channel Your Customer Just Used
Deploy Surveys Through the Channel Your Customer Just Used
Feebak Surveys deploys through the same channel where the interaction happened. A voice call ends → an IVR survey starts. A chat closes → a WhatsApp message follows. A support ticket resolves → an email survey sends. Context-native feedback collection that feels natural, not disruptive.
Voice & IVR Surveys
Post-call IVR surveys trigger automatically on agent disconnect. Capture in-the-moment sentiment with keypad responses, voice capture, or hybrid flows — without requiring live agents.
Voice & IVR Surveys
Post-call IVR surveys trigger automatically on agent disconnect. Capture in-the-moment sentiment with keypad responses, voice capture, or hybrid flows — without requiring live agents.
Voice & IVR Surveys
Post-call IVR surveys trigger automatically on agent disconnect. Capture in-the-moment sentiment with keypad responses, voice capture, or hybrid flows — without requiring live agents.
Chat Surveys
Embed surveys directly at the end of web chat or digital messaging sessions. Customers respond within the same interface without switching channels.
Chat Surveys
Embed surveys directly at the end of web chat or digital messaging sessions. Customers respond within the same interface without switching channels.
Chat Surveys
Embed surveys directly at the end of web chat or digital messaging sessions. Customers respond within the same interface without switching channels.
WhatsApp & Messaging
Reach customers through WhatsApp, Facebook Messenger, and other messaging platforms they already use daily. Conversational survey formats match how people naturally communicate.
WhatsApp & Messaging
Reach customers through WhatsApp, Facebook Messenger, and other messaging platforms they already use daily. Conversational survey formats match how people naturally communicate.
WhatsApp & Messaging
Detects and fixes pay disparities instantly to ensure fairness.
Email Surveys
Branded, responsive email surveys with smart delivery timing, personalized subject lines, and rich response options beyond basic star ratings.
Email Surveys
Branded, responsive email surveys with smart delivery timing, personalized subject lines, and rich response options beyond basic star ratings.
Email Surveys
Branded, responsive email surveys with smart delivery timing, personalized subject lines, and rich response options beyond basic star ratings.
Webform & Embedded
Deploy surveys as embeddable webforms on any page of your website or customer portal — transactional, relational, or NPS tracking surveys in one format.
Webform & Embedded
Deploy surveys as embeddable webforms on any page of your website or customer portal — transactional, relational, or NPS tracking surveys in one format.
Webform & Embedded
Deploy surveys as embeddable webforms on any page of your website or customer portal — transactional, relational, or NPS tracking surveys in one format.
QR Code & Kiosk
Physical-world feedback collection for branch offices, retail locations, or service centers. QR codes and kiosk-optimized survey experiences for face-to-face interactions.
QR Code & Kiosk
Physical-world feedback collection for branch offices, retail locations, or service centers. QR codes and kiosk-optimized survey experiences for face-to-face interactions.
QR Code & Kiosk
Physical-world feedback collection for branch offices, retail locations, or service centers. QR codes and kiosk-optimized survey experiences for face-to-face interactions.
Mobile & In-App
Native mobile survey experiences that integrate with your app without disrupting the user journey. Trigger surveys based on in-app events and behavior signals.
Mobile & In-App
Native mobile survey experiences that integrate with your app without disrupting the user journey. Trigger surveys based on in-app events and behavior signals.
Mobile & In-App
Native mobile survey experiences that integrate with your app without disrupting the user journey. Trigger surveys based on in-app events and behavior signals.
API-Driven Surveys
Trigger surveys from any system event via REST API. Connect Feebak Surveys to your CRM, ticketing system, or operational platform to fire surveys from custom business events.
API-Driven Surveys
Trigger surveys from any system event via REST API. Connect Feebak Surveys to your CRM, ticketing system, or operational platform to fire surveys from custom business events.
API-Driven Surveys
Trigger surveys from any system event via REST API. Connect Feebak Surveys to your CRM, ticketing system, or operational platform to fire surveys from custom business events.
Agentless IVR
Automated post-call surveys that run without requiring live agent involvement — reducing operational cost while maintaining feedback coverage across 100% of calls.
Agentless IVR
Automated post-call surveys that run without requiring live agent involvement — reducing operational cost while maintaining feedback coverage across 100% of calls.
Agentless IVR
Automated post-call surveys that run without requiring live agent involvement — reducing operational cost while maintaining feedback coverage across 100% of calls.
Social Messaging
Engage customers through social messaging platforms to collect feedback at scale. Respond to social sentiment signals with targeted survey programs.
Social Messaging
Engage customers through social messaging platforms to collect feedback at scale. Respond to social sentiment signals with targeted survey programs.
Social Messaging
Engage customers through social messaging platforms to collect feedback at scale. Respond to social sentiment signals with targeted survey programs.
Features
Build Advanced Surveys in Minuts, Not Weeks — No Developers Required
CX teams shouldn't need IT to launch a feedback program. Feebak's no-code survey builder gives business teams full control over survey design, logic, branding, and deployment — with the power of enterprise-grade survey technology behind a drag-and-drop interface.
Build
Drag-and-drop question builder with 15+ question types
Conditional logic and dynamic branching based on responses
Personalized question paths using customer data and interaction context
Conversational AI chatbot-style survey flows
Rich messaging interactions — quick reply buttons, sliders, image selects
Multi-language surveys with automatic language detection
Custom branding, colors, logos, and themes per survey
Reusable survey templates and shareable workflows
Build
Drag-and-drop question builder with 15+ question types
Conditional logic and dynamic branching based on responses
Personalized question paths using customer data and interaction context
Conversational AI chatbot-style survey flows
Rich messaging interactions — quick reply buttons, sliders, image selects
Multi-language surveys with automatic language detection
Custom branding, colors, logos, and themes per survey
Reusable survey templates and shareable workflows
Deploy
One-click multi-channel deployment from a single survey design
Real-time survey preview across all channels and devices
A/B test question variations to optimize completion rates
Scheduled publication and expiry controls
Survey version history and rollback capability
Team collaboration with role-based editing permissions
Audit trail for all survey changes
Template library — pre-built for CSAT, NPS, and custom metrics
Deploy
One-click multi-channel deployment from a single survey design
Real-time survey preview across all channels and devices
A/B test question variations to optimize completion rates
Scheduled publication and expiry controls
Survey version history and rollback capability
Team collaboration with role-based editing permissions
Audit trail for all survey changes
Template library — pre-built for CSAT, NPS, and custom metrics
Smart Triggers
Surveys That Fire at the Exact Moment Customer Sentiment Is Highest
Surveys That Fire at the Exact Moment Customer Sentiment Is Highest
The most valuable feedback is captured immediately after an experience. Feebak's Dynamic Survey Trigger Engine listens to real Genesys Cloud interaction events and fires surveys at the most relevant moment — automatically, without manual scheduling.
After Agent Disconnect
The most common post-call survey trigger. Survey fires instantly when the call ends — not hours later when emotion has cooled and memory has faded.
After Agent Disconnect
The most common post-call survey trigger. Survey fires instantly when the call ends — not hours later when emotion has cooled and memory has faded.
After Agent Disconnect
The most common post-call survey trigger. Survey fires instantly when the call ends — not hours later when emotion has cooled and memory has faded.
Post-Chat Interaction
Survey launches at chat session close. Customer responds within the same interface for maximum convenience and response rates.
Post-Chat Interaction
Survey launches at chat session close. Customer responds within the same interface for maximum convenience and response rates.
Post-Chat Interaction
Survey launches at chat session close. Customer responds within the same interface for maximum convenience and response rates.
CRM Ticket Closure
When a support case closes in your CRM, Feebak automatically triggers a resolution satisfaction survey. Captures the complete service recovery experience.
CRM Ticket Closure
When a support case closes in your CRM, Feebak automatically triggers a resolution satisfaction survey. Captures the complete service recovery experience.
CRM Ticket Closure
Detects and fixes pay disparities instantly to ensure fairness.
Queue & Division Routing
Different surveys for different queues. Route complex complaints to detailed multi-question surveys while routine calls receive short, high-completion NPS surveys.
Queue & Division Routing
Different surveys for different queues. Route complex complaints to detailed multi-question surveys while routine calls receive short, high-completion NPS surveys.
Queue & Division Routing
Different surveys for different queues. Route complex complaints to detailed multi-question surveys while routine calls receive short, high-completion NPS surveys.
API & Custom Events
Connect any business system event to a survey trigger via REST API. Billing events, app behavior, contract renewals — any touchpoint can become a feedback opportunity.
API & Custom Events
Connect any business system event to a survey trigger via REST API. Billing events, app behavior, contract renewals — any touchpoint can become a feedback opportunity.
API & Custom Events
Connect any business system event to a survey trigger via REST API. Billing events, app behavior, contract renewals — any touchpoint can become a feedback opportunity.
Customer Journey Milestones
Trigger relational surveys at significant customer lifecycle moments — onboarding completion, first anniversary, renewal periods, or custom journey stages defined by your team.
Customer Journey Milestones
Trigger relational surveys at significant customer lifecycle moments — onboarding completion, first anniversary, renewal periods, or custom journey stages defined by your team.
Customer Journey Milestones
Trigger relational surveys at significant customer lifecycle moments — onboarding completion, first anniversary, renewal periods, or custom journey stages defined by your team.
Surveys That Know Who They're Talking To
Generic surveys produce generic answers. Feebak Surveys personalizes every survey using customer data, interaction context, CRM history, and previous response patterns — creating feedback experiences that feel relevant and respectful of the customer's time.
Conversational Experience
Instead of static forms, Feebak delivers surveys as natural conversations. AI chatbot-style flows ask follow-up questions based on previous answers. A customer who rates satisfaction a 3 receives different follow-up questions than one who rates it a 9. Every interaction shapes the next question
Conversational Experience
Instead of static forms, Feebak delivers surveys as natural conversations. AI chatbot-style flows ask follow-up questions based on previous answers. A customer who rates satisfaction a 3 receives different follow-up questions than one who rates it a 9. Every interaction shapes the next question
Personalization Signals Used
Customer name and account history from CRM
Agent name and interaction details from Genesys Cloud
Queue, division, and service type context
Previous survey responses and satisfaction history
Customer segment, tenure, and product portfolio
Interaction outcome — resolved, transferred, escalated
Personalization Signals Used
Customer name and account history from CRM
Agent name and interaction details from Genesys Cloud
Queue, division, and service type context
Previous survey responses and satisfaction history
Customer segment, tenure, and product portfolio
Interaction outcome — resolved, transferred, escalated
Survey Frequency Management
Protect Customer Experience While Maximizing Feedback Coverage
Survey fatigue is real. Bombarding customers with surveys after every interaction destroys response rates and increases unsubscribe rates. Feebak's intelligent frequency management ensures every customer receives relevant, appropriately-timed surveys — and never feels overwhelmed.
Configurable survey interval rules per customer, channel, and survey type
Global suppression lists for customers who have recently responded
VIP and segment-based exclusion rules
Channel-specific frequency limits (voice surveys vs. email surveys managed separately)
Interaction volume-based throttling during high-traffic periods
Opt-out management and compliance-friendly suppression workflows
Survey Frequency Management
Protect Customer Experience While Maximizing Feedback Coverage
Survey fatigue is real. Bombarding customers with surveys after every interaction destroys response rates and increases unsubscribe rates. Feebak's intelligent frequency management ensures every customer receives relevant, appropriately-timed surveys — and never feels overwhelmed.
Configurable survey interval rules per customer, channel, and survey type
Global suppression lists for customers who have recently responded
VIP and segment-based exclusion rules
Channel-specific frequency limits (voice surveys vs. email surveys managed separately)
Interaction volume-based throttling during high-traffic periods
Opt-out management and compliance-friendly suppression workflows
Closing the Feedback Loop
Feedback Without Action Is Just Data. Feebak Closes the Loop Automatically.
Collecting a dissatisfied customer's feedback and doing nothing about it is worse than not asking. Feebak's workflow automation engine transforms negative feedback signals into immediate operational actions — so your team intervenes before customers churn or complain publicly.
Closing the Feedback Loop
Feedback Without Action Is Just Data. Feebak Closes the Loop Automatically.
Collecting a dissatisfied customer's feedback and doing nothing about it is worse than not asking. Feebak's workflow automation engine transforms negative feedback signals into immediate operational actions — so your team intervenes before customers churn or complain publicly.
Closing the Feedback Loop
Feedback Without Action Is Just Data. Feebak Closes the Loop Automatically.
Collecting a dissatisfied customer's feedback and doing nothing about it is worse than not asking. Feebak's workflow automation engine transforms negative feedback signals into immediate operational actions — so your team intervenes before customers churn or complain publicly.
Instant Supervisor Alerts
When a customer scores CSAT below your defined threshold, supervisors receive an immediate notification via email, SMS, or chat — with full interaction context included.
Instant Supervisor Alerts
When a customer scores CSAT below your defined threshold, supervisors receive an immediate notification via email, SMS, or chat — with full interaction context included.
Real-Time Tracking
When a customer scores CSAT below your defined threshold, supervisors receive an immediate notification via email, SMS, or chat — with full interaction context included.
Automatic Callbacks
Low satisfaction scores can trigger automated callback scheduling workflows, routing the customer back to a senior agent or specialist for service recovery.
Case Auto-Creation
Negative survey responses automatically create cases in Feebak Resolve (or your connected CRM), ensuring every dissatisfied customer becomes a tracked recovery task.
CRM Score Updates
Satisfaction scores push automatically to the customer's CRM record, enriching their profile and triggering downstream marketing, sales, or retention workflows.
CRM Score Updates
Satisfaction scores push automatically to the customer's CRM record, enriching their profile and triggering downstream marketing, sales, or retention workflows.
Real-Time Tracking
Satisfaction scores push automatically to the customer's CRM record, enriching their profile and triggering downstream marketing, sales, or retention workflows.
Escalation Workflows
Configurable escalation paths route serious complaints to the right team immediately — legal, compliance, senior management — based on response content and sentiment scoring.
Team Notifications
Route feedback summaries to specific Slack channels, Teams messages, or email groups based on survey type, division, queue, or satisfaction threshold.
Team Notifications
Route feedback summaries to specific Slack channels, Teams messages, or email groups based on survey type, division, queue, or satisfaction threshold.
Metrics You Can Measure
Every Metric That Matters, Tracked in Real Time
Feebak Surveys collects and calculates the core CX metrics that enterprise leadership tracks, plus the granular operational data that contact center managers need to improve service quality day to day.
Metrics You Can Measure
Every Metric That Matters, Tracked in Real Time
Feebak Surveys collects and calculates the core CX metrics that enterprise leadership tracks, plus the granular operational data that contact center managers need to improve service quality day to day.
CSAT
Customer Satisfaction Score — the universal measure of interaction quality
NPS
Net Promoter Score — track loyalty and advocacy at every touchpoint
Sentiment Score
AI-calculated emotional tone from open-text feedback
Custom KPIs
Define any custom metric relevant to your business and industry
Testimonials
Hear what others say about us
See what top teams say after switching to a smarter product analytics platform.
Testimonials
Hear what others say about us
See what top teams say after switching to a smarter product analytics platform.
Testimonials
Hear what others say about us
See what top teams say after switching to a smarter product analytics platform.
Feebak made our feedback process smoother, more stable, and very effective. Deployment was seamless, and the support team handled every challenge with clarity.
IT Leader
Furniture Retail Enterprise in Bahrain
Feebak has been incredibly user-friendly and simple to implement. The support team was excellent and helped us through every step. Even first-time setup felt smooth. We’ve seen better customer experience, and our employees truly appreciate being heard.
Contractor
Major International Airport in the UAE
We chose Feebak as the expert system for surveys across voice and digital channels. Its technical stability, ability to handle high volumes, and seamless API integration stood out.
CX Leader
One of the Largest Banks in Colombia
Feebak simplified survey triggering post agent disconnects. Smooth setup, excellent documentation, and responsive support made adoption effortless.
Consultant
Genesys
Feebak has been a game-changer in our CX strategy. The product is solid, and the support team is fast, helpful, and genuinely human in every interaction.”
CX Head
Leading Property Developer in Abu Dhabi
FAQ's
Common questions with Clear answers
Here are answers to the most common things people ask before getting started.
FAQ's
Common questions with Clear answers
Here are answers to the most common things people ask before getting started.
FAQ's
Common questions with Clear answers
Here are answers to the most common things people ask before getting started.
Can I create custom dashboards beyond the templates?
Yes. While Feebak is purpose-built for Genesys Cloud, surveys can be triggered via API from any system, or deployed through email and web channels independently.
How often do dashboards refresh?
Can different users see different data?
Is historical data available from day one?
Can I create custom dashboards beyond the templates?
Yes. While Feebak is purpose-built for Genesys Cloud, surveys can be triggered via API from any system, or deployed through email and web channels independently.
How often do dashboards refresh?
Can different users see different data?
Is historical data available from day one?
Ready to Hear From the Customers You've Been Missing?
Book a personalized demo and see how Feebak Surveys integrates with your Genesys Cloud environment to drive higher completion rates, better feedback quality, and real-time operational action.